Top 5 benefits of marketing automation

Small- and medium-sized businesses (SMBs) today are embracing automation to streamline their processes. Marketing, in particular, involves many processes that are perfect candidates for automation. Here are five compelling reasons why SMBs should consider marketing automation solutions. 1. Automatic follow-ups Keeping in touch over the phone can be tough if both parties are always busy, […]

Keep your data safe with these backup solutions

Data is an integral part of your business. You use it to build marketing strategies, forge customer relationships, and much more. Losing important client and company information can be harmful to the health of your business. Here are backup solutions you should ‌implement to ensure the safety of your data.  It’s something we hope you […]

How can your business benefit from email automation?

Email marketing is one of the most effective ways that businesses such as yours can communicate with clients and prospects. However, if you’re spending hours crafting emails for every customer or sending generic email blasts, then you may not efficiently and effectively achieve the results you want. You can resolve such issues by leveraging email […]

Effective video content to attract more customers

According to Wyzowl’s 2022 State of Video Marketing Report, 86% of businesses use video as a marketing tool. If you’re not using videos as part of your marketing strategy, you’re missing out on a huge opportunity. In this blog post, we’ll discuss seven types of video content that can help boost your marketing campaigns and […]

Preparing For The Storm

Many of us have put the snow shovels back in storage and planning for the first round of golf. However, this winter has at least one more punch up its sleeve with another Colorado low heading our way.  When preparing for the storm, there is a wide variety of events to plan for. This April […]

How to securely and effectively collect customer data

Customer data is one of the most valuable resources in business today. It helps companies better understand their clients’ needs and interests. However, before companies collect, use, and generate revenue from customer data, they must ensure compliance with data protection laws. Keep in mind these data collection tips to avoid legal fines and penalties. 1. […]

The business continuity benefits of cloud technology

Where you store your company’s data backups is vital to the success of your business continuity strategy. There are various storage media to choose from, but if you value flexibility and convenience, then you should look no further than cloud storage. Here are the benefits that the cloud offers. Improved uptime Many business owners think […]

Top 3 Password Recommendations

It seems like I am creating a new account almost every day for websites, remote applications, programs, or services.  And I am not sure about you, but I already have way too many passwords to keep track of.  This problem leads to the largest risks people and organizations face with passwords, their selection, and storage. […]

The War On Ukraine. What’s the Cyberthreat to our businesses?

We have all been shocked by developments in Ukraine in the last few days. Our thoughts and prayers are with the people caught up in the midst of this.
However, it would be remiss of us not to consider what impact the fallout has on our organizations. One of the potential impacts will come from cyberattacks against Western businesses, and this is the one that has taken up most of my thinking in the last couple of days.